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Carl's Shirt from Age 19
Carl's Shirt from Age 19

Carl Lutz, ChFC®, RICP®, CLTC
Founder of Cash Flow Mapping

I've been a Financial Advisor for 21 years. As you know, the journey isn't easy. But for me, I cannot imagine ever doing anything else! As a matter of fact, one day last year I was shuffling through some family photos and found a picture of me at age nineteen wearing this T-shirt. I did not know it at the time, but understanding money and how it works has always been my calling.

"The two most important days in your life are the day you are born and the day you find out why." —Mark Twain

"We all know that money doesn't buy you happiness but I dare you to be happy with a negative cash flow. It just doesn't work." —Carl A. Lutz

A Problem Looking for a Solution

In my many years of serving clients, I have yet to come across a tool that demystifies the complexity around cash flow.

"Everything should be made as simple as possible, but not simpler." —Albert Einstein

With this quote in mind and through my own frustration of making ends meet, I started working on a solution. At first it was for myself and my family. However, due to the positive impact it had on my personal planning and the increased level of communication it created between me and my wife, I started using it with clients. I was amazed to see how few people understood their cash flow. It didn't matter if they were making $60,000 per year or $600,000 per year.

Example advisor report
Example Advisor Report.

Several years later, I decided to create a web based tool so that my clients could have access to their own portal. I found that the consultative approach led to a more trusting relationship, which made it easier for the client to implement my recommendations. It also helped with retention and making client reviews more meaningful and profitable.

Built for Advisors by Advisors

After a few years, I decided to share CFM with some of my colleagues. I discovered that they too were frustrated with the lack of tools available for analyzing cash flow in a logical, simplistic, and impactful way.

Now, more than ever, in this paperless society of direct deposits, credit cards, online payments, online bill pay, and automatic drafting, your clients need help with understanding their cash flow. Therefore, I decided to turn Cash Flow Mapping into a web-based advisor tool that allows you to co-create a plan with your clients, which will lead to a more fulfilling and profitable experience. We hope you will give it a try!